So Hot, So Iconic: Paul Mitchell Announces Paris Hilton as Global Ambassador

Legend meets icon. Paul Mitchell, the legendary professional hair care brand, has officially teamed up with entrepreneur, global icon, and philanthropist Paris Hilton as its new Global Ambassador. This powerhouse partnership merges two cultural forces, celebrating beauty, confidence, and reinvention in a way that feels fresh, playful, and unapologetically glam.

The Campaign: Luxe Meets Playful

Launching across digital, social, and in-store experiences, the Paul Mitchell x Paris Hilton campaign takes glam to the next level. Expect dazzling visuals, step-by-step tutorials, and surprise content drops that bring Paris’ signature style to life in unexpected—and instantly iconic—locations, from tennis courts to gas stations. (That’s hot!)

Styled by Celebrity Hairstylist + Paul Michell School Alum Behind every glam look is a great stylist. For this campaign, Paris turned to Sienree Du—celebrity hairstylist, session pro, and proud Paul Mitchell School graduate. Sienree, who trained under Paul Mitchell Editorial Director Noogie Thai, is known for her innovative, trendsetting approach to fashion, beauty, and celebrity styling. From red carpets to editorial shoots, she brings a sharp mix of artistry and precision to every look. In this campaign, she transforms Paris’ blonde signature hair into head-turning moments designed to inspire both stylists and beauty lovers everywhere.

More Than Glam: A Campaign with Purpose

While this collaboration is all about beauty and self-expression, it’s also rooted in giving back. Paul Mitchell and Paris Hilton are proud supporters of the LA Wildfire Relief Fund, aiding victims of devastating fires in Southern California. Together, they prove that real beauty goes deeper than flawless hair—it’s about impact, authenticity, and community.

Celebrating the Pros: XO Your Pro

At the heart of the campaign is XO Your Pro, Paul Mitchell’s tribute to hairstylists everywhere. From behind the chair to behind the scenes, this initiative highlights the artistry, creativity, and human connection that defines professional hairdressing. The campaign not only showcases Paris Hilton’s style, but also shines a light on the visionaries—like Sienree—who make it possible.

Paris Hilton on the Partnership

“I’ve used Paul Mitchell products throughout the years and their products leave you feeling empowered and glamorous. This campaign is all about giving back to causes that are close to my heart, celebrating confidence, and having fun with your look! I’m so excited for fans to see all the incredible moments we’ve created together!” — Paris Hilton

Join the Glam Journey

Over the next 12 months, Paul Mitchell will unveil exclusive content, tutorials, and product recommendations from Paris Hilton herself. Follow @paulmitchellaus to be the first to discover insider styling tips and behind-the-scenes moments from this global campaign.

With Paul Mitchell and Paris Hilton joining forces, one thing is clear: timeless glamour and fearless reinvention never go out of style.