Introducing the Next Generation of Paul Mitchell – A Fresh New Era Begins

As the #1 professional hair styling brand worldwide*, Paul Mitchell has been trusted by salon professionals and clients alike since 1980. Now, in 2025, we’re proud to unveil a bold new chapter: the Paul Mitchell Restage – where timeless performance meets a fresh new look.

Every type. Every texture. Every style. For more than four decades, Paul Mitchell has been the trusted hair authority for people of all ages, backgrounds and identities. Our legacy continues, with innovation, sustainability, and inclusivity driving us forward.

*Kline 2023 Salon Hair Care Global Series, for John Paul Mitchell Systems master brand portfolio which includes Paul Mitchell, based on value sales of products in 32 markets.

Same Great Performance. Fresh New Look.

Your favourite Paul Mitchell hair products still deliver the professional-quality results you love – now in updated packaging designed with the planet in mind.

• Sustainable Packaging: Bottles and jars will be made with 30–50% post-consumer recycled (PCR) materials and tubes with 25% PCR by 2026.

• Low-Profile Caps & Modern Labels: A sleek new design with improved sustainability at its core.

• Big Impact: By transitioning to PCR packaging in 2025, we’re set to save an estimated 137.7 tons of virgin plastic.

The performance hasn’t changed – only the look has. This is Paul Mitchell, refreshed for today and tomorrow.

We’re in Our Restage Era

Guided by our dynamic female CEO and hairdresser President, Paul Mitchell is evolving to better serve salon professionals and their clients. The Paul Mitchell Restage makes it easier than ever to discover the perfect product for every hair type, texture and style.

• Enhanced Shopability: Simple icons, clear claims and modern colour coding make finding your favourite products effortless.

• Updated Performance Claims: Backed by third-party testing, some of our bestselling products now feature refreshed claims that highlight just how powerful they really are.

• Elevated Branding: Inclusive imagery, modern packaging and authentic messaging reflect who we are today – while staying true to our roots.

A New Era of Environmental Responsibility

At Paul Mitchell, sustainability is not a trend – it’s a promise. With our packaging transition, updated branding and long-term environmental goals, we’re reducing our footprint while staying committed to professional-quality results.

• PCR Packaging: 30–50% PCR bottles and jars, 25% PCR tubes (retail sizes).

• Virgin Plastic Reduction: Saving over 137 tons of virgin plastic annually.

• Sustainable Innovation: Every decision is made with responsibility in mind.

Paul Mitchell – The Hair Authority

From the salon chair to the bathroom shelf, Paul Mitchell is here for every hair type, every texture and every style. With a fresh new look and the same iconic performance, we’re ready to inspire greatness in salons and confidence at home – just as we’ve done since 1980.

✨ Ask your Paul Mitchell salon for the refreshed range and experience the next generation of professional hair care.