Forever Blonde® Shampoo, 300 ml

Paul Mitchell Forever Blonde Shampoo®

Sulphate-Free Shampoo for Bleached and Lightened Hair

Maintain bright, healthy blonde hair with Paul Mitchell Forever Blonde Shampoo®, a professional sulphate-free shampoo formulated without SLS, SLES, or ALS. Designed for bleached and lightened hair, it gently cleanses while delivering intensive nourishment to help repair damage and keep blonde tones light, vibrant, and shiny.

Enhanced with vegan KerActive protein and a special blend of botanicals, this shampoo provides 75% more conditioning* while restoring strength and moisture to fragile blonde strands.

Hair Type

✔ Ideal for bleached and lightened hair.
 ✔ Perfect for anyone seeking bright, healthy, nourished blonde hair.

Fragrance

A revitalising cucumber scent with fruity notes for a fresh, uplifting experience.

Key Features & Benefits

• Sulphate-free formula gentle on fragile, lightened hair.
• Repairs and nourishes bleached and chemically treated blonde strands.
• Helps maintain bright, light blonde hair.
• Infused with vegan KerActive protein and botanicals for intensive conditioning.
• Professional salon-quality shampoo safe for daily use.
• Sustainable packaging made with post-consumer recycled (PCR) materials.    

How to Use

1. Massage into wet hair and work into a rich lather.
2. Rinse thoroughly. Repeat if needed.
3. Follow with Paul Mitchell Forever Blonde Conditioner® for best results. 

*When using Forever Blonde Shampoo, Conditioner and Leave-In Treatment Spray, as compared to untreated hair. Results based on testing by an independent, third-party laboratory.