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Hawaii's Beauty Secret

SHOP THE RANGE ➜

Hydrate

Ideal For

Dry and Frizz-Prone Hair

Revive dry, frizz-prone hair with a rich, concentrated blend of amino acids, vegetable proteins and nourishing oils. A single shot of HydraTriplex™ Treatment works on three levels to instantly nourish and soften parched strands, as well as improve manageability. The cream formula penetrates the hair to hydrate, bind and seal every cuticle for a long-lasting, silky-smooth feel.

  • Hydrate - This luxurious formula includes moisture-rich humectants and awapuhi to hydrate parched hair.
  • Bind - Eleven carefully selected amino acids and vegetable proteins penetrate and bind deep into the cortex to help retain moisture.
  • Seal - Jojoba oil, high-oleic macadamia oil and avocado oil provide nourishment that helps create a seal over the cuticle to retain moisture and leave hair silky, shiny and manageable.

REPAIR

Ideal For

Dry, Colour-Treated and Chemically Treated Hair

Transform broken, brittle strands into pillars of strength while protecting hair from future damage. This liquid formula of isolated proteins is virtually identical to the keratin found in human hair. A single tube of KeraTriplex® Treatment rebuilds fragile strands while Intensive Treatment restores the hair’s super-soft texture.

  • Daily stress can damage hair from the cuticle to the cortex. Keratin fibers within the cortex are joined by peptide bonds—when those bonds are broken, hair becomes fragile and weak.
  • KeraTriplex® is a blend of three targeted molecular weight proteins that
    penetrates into the cortex, reinforces disrupted bonds and binds to the cuticle.
  • Hair is healthier-looking and instantly restored. A long-lasting sacrificial shield smooths the cuticle and protects it from further damage.

wild & wonderful

For centuries, native Hawaiians have used the fragrant juice of awapuhi ginger to moisturise skin and hair. Packed with 19 amino acids hair needs to look and feel its best, the awapuhi plant provides natural nourishment for dry and damaged strands.


Regenerative Roots

All of the awapuhi used in our products is still grown and harvested on the John Paul Mitchell Systems® Awapuhi Farm. The same family has lovingly cared for the grounds for over 40 years. Each awapuhi ginger plant is carefully grown and harvested using solar power, rain water and time-honored practices. The roots are washed by hand, then dried in a solar dehydration shed and ground into a concentrated powder that is added to our products.

A portion of each root is also replanted for the following year’s harvest, creating a regenerative cycle. The roots remain dormant in the earth until early summer, when they begin to grow into the next
generation of awapuhi ginger.

Same Formulas, New Look

The formulas you love have a new look featuring at least 25% PCR* (post-consumer recycled) packaging. Purposefully imperfect, each bottle or tube is unique and may vary slightly in color due to the nature of recycled content. Join us in celebrating this uniqueness as we all do our part to help the planet.

*Excludes pumps, caps and closures.


A little piece of paradise

In 1983, our co-founders established an off-the-grid farm in Pa'auilo, Hawaii. Lush with tropical plants, flowers and fruit-bearing trees, the retreat became home to our signature ingredient: awapuhi extract. Two years later, we introduced the original fan-favorite Awapuhi Shampoo™.


the vision

Our co-founder and renowned hairdresser Paul Mitchell was introduced to Hawaiian awapuhi ginger in the early 1980s. After learning that the gel from the awapuhi flower lathers, he became captivated by the natural benefits of the remarkable plant. This inspired a vision that Paul shared with his business partner, John Paul DeJoria, and our chemist. The rest is history.

Additional Support

Brush up on product knowledge, plus all the resources you need for successful colour services.

Awapuhi Wild Ginger Brand Brochure 
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Sensitivity chart
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Video Support

Watch videos by your favorite Paul Mitchell stylists for the latest techniques and trends.

From Farm to Bottle: The History of the John Paul Mithcell Systems Awapuhi Farm
Video
From Farm to Bottle: The History of the John Paul Mithcell Systems Awapuhi Farm
Launch event – Awapuhi Wild Ginger rebrand
Video
Launch event – Awapuhi Wild Ginger rebrand
Repair and Replenish hair with the repair collection from Awapuhi Wild Ginger
Video
Repair and Replenish hair with the repair collection from Awapuhi Wild Ginger

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