The Paul Mitchell brand has been and always will be committed to sustainability. Not only are Paul Mitchell making products that are good for you, they're also making products that are good for the planet.
By becoming a Paul Mitchell salon, not only are you giving your customers some of the best haircare on the market, you're also taking care of the planet.
Let's learn a little bit more about all the awesome things that Paul Mitchell is doing to make our hair and planet better!
1. Paul Mitchell's biodynamic open lab farm
What is a biodynamic open lab farm? Short answer, a mouth full! Biodynamic requires that a farm system itself produce its own fertility - this means compost and nutrients - as much as possible. The Paul Mitchell open-air green research lab in Italy consists of 21 hectares (or 52 acres) of farmland used for the organic farming of plants and allows tests to be taken out on the best organic ingredients for producing the Paul Mitchell Clean Beauty Formulas.
2. We use bio-based plastic in our latest range!
The Clean Beauty package is completely bio-based, so how is it made? Bio-based packaging is super innovative and a great way to minimise waste for our planet. The packaging is made from recyclable Green PR, a plastic derived from 90% Brazilian sugarcane which is responsibly grown in controlled areas and does not contribute to deforestation. Plus, Brazilian sugarcane is a renewable raw material making it even better for the environment.
3. Cutting plastic use by 2025
Unfortunately, we produce nearly 300 million tons of plastic every year, with a large portion of this coming from our industry. Paul Mitchell's part in helping change that number begins with recycled plastic.
Paul Mitchell is currently taking steps to ensure that the entire Paul Mitchell and Tea Tree product lines will be 75% PCR plastic by 2025. This will result in an estimated save in 773 metric tons every year after this change has been enforced. So what is PCR? PCR is Post-Consumer Recycled Plastic. It's material that is made from plastic that has been recycled, cleaned and processed to be re-used.
From packaging design, to material selection, to where the products go after life, Paul Mitchell is focused on improving a products full life.
4. Carbon neutral photoshoots
Global warming is catching up to us, fast, and it's up to all of us to do what we can to stop it. Paul Mitchell is on the way to saving over 500 metric tons of carbon dioxide annually.
Photoshoots are super important in our industry and unfortunately can create a lot of waste. Thanks to Paul Mitchell's partnership with CO2 Cycle, an organisation that integrates green principles into productions and events to make them more green, all of Paul Mitchell's photoshoots are now carbon neutral. Last year, based on 16 production days, CO2 Cycle's services helped PM do some amazing things, including diverting 80% of trash generate on-set to recycling of green waste.
If you're on a quest for a more sustainable regimen in the salon, there's no reason to compromise on quality or spend a ton to begin working with a more eco-friendly brand. From the new Clean Beauty range to the best selling Tea Tree line or fan favourite styling products, you can stay true to your values and feel beautiful while using Paul Mitchell products.
5. Sustainable & Ethical Sourcing
In 1980, Paul Mitchell became the first professional beauty company to publicly stand up against animal testing. Now, 40 years later, that pledge to our furry friends remains a driving force in all that the company does. In addition to being cruelty-free, most of Paul Mitchell's care, colour, and styling products are vegan. Paul Mitchell is committed to making 10 of their 12 product lines 100% vegan by 2023.
In 1983 the co-founders established a self-sustaining, solar-powered, organic awapuhi farm in Hawaii. All of the awapuhi used in the Awapuhi Wild Ginger range is still harvested there today. Not only is the awapuhi ethically sourced and harvested, the tea tree oil used in the Tea Tree line is 100% pure Australian tea tree oil. It is sourced from Australian farms that are certified for their ethical sourcing and harvesting practices.
6. Minimise Waste to Landfill
All Paul Mitchell Professional Hair Colour tubes are made with up to 45% recycled aluminium and are 100% recyclable. Aluminium is an infinitely recyclable material that takes up to 95% less energy to recycle than to produce new aluminium.
Reducing salon waste is something that is really important to the brand, so to combat this issue Paul Mitchell offer select Perks Program salons a free membership to Green Circle Salons. Green Circle Salons is an organisation which provides sustainable waste management by sending daily byproducts like hair colour, used foils, and hair clippings for eco-friendly recycling, repurposing and responsible disposal. Partnering with Green Circle Salons can prevent up to 95% of salon beauty waste from ending up in landfill.
If that's not enough, Paul Mitchell is also making an overall effort to decrease printed materials by switching to digital documents and eliminating packaging inserts. This is keeping approximately 170 tons of paper annually from being manufactured, saving 4,080 trees!